Ross Patel

With over 15 years of experience in the music, media, and entertainment industries, Ross is an artivist and advocate working to create a more sustainable and just world. They believe that culture has the power to drive meaningful change, work to build bridges between creative expression and social responsibility.

As an Impact Consultant for LIVE Green, a trade body representing the UK's live events sector (including 4,000+ businesses and 40,000+ artists), Ross leads collaborative sustainability initiatives that bring together artists, venues, policymakers, UK Government and the United Nations. 

Ross's extensive industry knowledge comes from their time as CEO of Whole Entertainment and a senior manager at Grade Management, where they worked directly with artists. As a board director for the Music Managers Forum, they represented over 1,600 artist managers on matters of climate action, equity and social impact. Ross serves as Co-Chair of the Global Music Advisory Board at In Place of War, a charity that leverages music for social justice, and is Chief Strategy Officer at UMA Entertainment Group, a global benefit concert initiative focused on positive change.

As a DJ and performer, Ross integrates their advocacy for social justice into their persona, using their platform to challenge perceived binaries and advocate for supporting and platforming marginalised groups within music.